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For Brands

Gamers Don't Watch Ads. They Play.

DevourPlay turns in-game actions into measurable brand engagement. Missions, competitions, and playable experiences, all with full-funnel attribution.

Book a Demo See the results
The Reality

Gaming Owns Attention.
Traditional Ads Don't.

×
Banner ads get ignored. Gamers skip, block, and scroll past traditional advertising.
×
Brands live outside the game. Publishers control the environment. Your brand sits on the sideline.
×
Billions spent, low ROI. Brands struggle to drive measurable engagement with gaming audiences.
The Shift

Instead of Impressions,
We Create Engagement.

Players opt in. They complete. They compete. They share. Every format connects gameplay to your brand objectives.

Game Challenges
Players complete gameplay objectives tied to your brand. Win 5 matches, get 20 kills, finish in the top 10. Every completion confirmed by actual gameplay.
Photo & Video Missions
Players capture branded in-game moments and share them. UGC that's native to the gaming experience.
Social Action Campaigns
Social shares, follows, downloads, and promo code redemptions woven into gameplay quests. Real brand actions, not passive views.
Tournaments & Competitions
Your brand sponsors the leaderboard. Players compete in your name with real prizes. Guild battles, skill races, and sponsored prize pools.
Playable Ads
Sponsored quests distributed through gaming platforms to 3M+ users. Every engagement verified by the game itself. Your brand becomes a challenge players pursue.
Geo-Based Quests
Location-aware campaigns that connect gameplay to physical retail. Drive foot traffic and in-store engagement through gaming.
Polaris • Call of Duty: Black Ops 7

Fans Didn't Just See Polaris. They Played With It.

A four-week campaign where players competed for custom Black Ops Polaris vehicles. The campaign was promoted through our overlay and brought players directly into the brand experience.

75K
Participants
53.4%
Signup Rate
1M+
Brand Actions

Players didn't just see Polaris. They played with it.

Distribution

We Reach Gamers
Where They Already Play.

Cross-Game Tracking
65+ games connected. Real-time event capture across every title your audience plays.
Desktop & Web
Our overlay runs alongside gameplay on desktop. The web experience extends engagement to any browser, any device.
Distribution Partners
Blitz (3M+ US users, 250M monthly impressions), Overwolf ecosystem, and growing partner network.
Creator Amplification
Creators and guilds drive engagement through their communities. Built-in viral mechanics.
How It Works

Brand Defines Objective.
We Deliver Results.

01

Define

Your brand sets the objective: awareness, site visits, conversions, social engagement. We design the campaign around it.

02

Build

We build a branded quest experience with missions, challenges, and rewards tied to your goals. No dev work on your side.

03

Activate

Gamers complete defined actions for rewards. Every completion confirmed by gameplay telemetry, not self-reported.

04

Report

You receive full participation and conversion data. Dashboards, attribution, and results your CMO can read.

Let's Power Your
Next Campaign.

See how Polaris drove 75K participants with a 53.4% signup rate. Your brand can do the same.

Book a Demo Explore the Platform